Starting an online business requires some skills that would make you stand out. There is a tried and tested sequence of steps that can be followed through to guarantee success when moving into the online world. Highlighted below are these steps.
- Find a need and fill it
A lot of people who are just starting out make this mistake. They first look for a product and then the market. Starting with the market however is guaranteed to boost your chances of success. The key is finding a group of individuals who are searching for a solution to a problem without getting much success. The internet promotes an easy kind of market research; visit online forums to see what questions people ask, do keyword research to find keywords that many people are searching for, check out your potential competitors by visiting their sites and taking note of how they fill the demand.
- Write a copy that sells
There’s an established sales copy formula that takes visitors through the selling process from the point they arrive to the point they initiate a purchase. Arouse interest with a compelling headline. Describe the problem your product solves. Establish your credibility as a solver of this problem. Add testimonials from individuals who have used your product. Discuss the product and how it’s beneficial to the user. Make an offer, offer a strong guarantee. Create urgency and finally, ask for the sale. You need to focus on how your product is able to solve people’s problems all through your copy.
- Design and build your website
Once on the market and the product and selling process is adequately taken care of, the next step is web design. Remember to keep it simple because all you have to grab someone’s attention is five seconds or else they are gone. Some vital tips: choose one or two plain fonts, make your navigation clear and simple, don’t use graphics unless they enhance your message, add an opt-in offer so you can collect email addresses, make it easy to buy (not more than two clicks between potential customer and checkout). Finally, your website is an online storefront, so make it customer-friendly.
- Use search engines to drive targeted buyers to your sites
The easiest way to drive traffic to a new site is pay-per-click advertising. It has two benefits over waiting for organic traffic. First, PPC Ads show up on the search pages immediately, secondly, PPC Ads give room for testing different keywords, headlines, prices and selling approaches. PPC Ads can be used not only to get immediate traffic but also to discover the best, highest-converting keywords. You can then distribute those keywords through your site in your copy and code; it will help rank your sites highly in organic search rankings.
- Establish an expert reputation
People use the internet to find information. Offer that information for free to other sites and see more traffic and improved search engines rankings. The key is to always include a link to your site with each scrap of information. Some tips are; give away free, expert content, add ‘send to a friend’ links on valuable content on your website, become active in industry forums where your target market hangs out. You’ll undoubtedly reach new readers by doing this and most crucially, every site that posts your content will link back to yours. This will further help your rankings with search engines.
By building an opt-in list, you’re creating one of the most valuable assets of your online business. You’ve been granted permission to send emails to your customers and subscribers. This means that you’re giving them something they’ve asked for as well as creating a lifelong relationship with them. Anybody that visits your site and opts in to your list is a very powerful lead. And there’s no better way than email to follow up.
- Increase your income through back-end sales and upselling
Developing your customers’ lifetime value is one of the most valuable internet marketing strategies. At least 40% of people who purchased from you once would do so again if you follow up adequately. Closing the first sale is crucially the most tasking part. Hence use back-end selling and upselling to ensure they come back by doing the following; offer products that complement their original buy, use loyalty coupons they can use on their next visit. By rewarding your customers for their loyalty, they often become more loyal.
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